Loughborough University
Reducing road traffic deaths: vehicle, road and driver safety research
The University’s applied research into vehicle safety and driver sleepiness has made an outstanding contribution to international policies aimed at reducing deaths from road traffic accidents. The work has led directly to improved in- and out-of-car safety measures, better road and motorway design and new accident data collection processes. It has uniquely and specifically highlighted the problem of driver sleepiness and had a recognised impact on this major cause of road accidents.