Royal College of Art

Design responses for products for an ageing population


The College launched DesignAge, an innovative, cross-disciplinary programme reflecting the growing importance of the over-50s in an ageing world population. Its objective was to alter the perception of designers and manufacturers, and to encourage a commitment to design for this vast segment of society. As a result, the college has worked with internationally known companies like Safeway Stores, Marks & Spencer, Rockware Glass and Royal Doulton on fashion, packaging and household appliances for the mature person, as well as tools and aids for those incapacitated by age and illness.